Welcome to S4U
“I have always believed that fashion was not only to make women more beautiful, but also to reassure them, give them confidence.” — Yves Saint Laurent

Subtle & Sophisticated to Smart & Sassy, S4U by SHIVALI is a polished iconic fashion brand for women of all ages. With the fusion of incredible patterns, fabrics and colours, S4u pays off as young yet world-class label growing double-time since its inception in January 2016.
S4U is a subsidiary brand of SHIVALI, founded by Mr. Shiv Kumar Gogia 25 years ago in Ahmedabad. It has been a front runner in the sphere of women's ethnic wear. A well respected & a well-known name, SHIVALI is loved by the heaps across the nation.

More About Us


Stylish Kurtis collection for everyday and any occasion. Choose from our enormous collection and look gorgeous and confident. Click/Tap below to see our exclusive collection.

This collection